STEPHANIE RICE AND VEGIE DELIGHTS TEAM UP TO INSPIRE AUSTRALIANS TO ADD MORE PLANT-BASED FOOD OPTIONS WHEN HOSTING FAMILY AND FRIENDS THIS SUMMER
Vegie Delights Ambassador, Olympic Gold Medalist and Entrepreneur Stephanie Rice is inviting Australians to ‘JOIN OUR VEGIE-TABLE’ this summer. We’ve created the campaign in collaboration with Steph to encourage people to consider including more vegie options when hosting their next BBQ, picnic or backyard party.
New research shows that 42 percent of Australians are now reducing their meat consumption, or eating no meat at all, evidence of the increasing popularity and interest in plant-based eating.* One-third (32%) of Australians (more than ten million people) are either Flexitarians or Meat-Reducers – actively limiting their consumption of meat – while another 10% of Australians are Vegetarians and Vegans, eating no meat at all.
Here at Vegie Delights we know that whilst there is a lot of good intention and willingness to reduce meat intake, a question on a lot of people’s minds is ‘what do I serve my guests instead of the usual steak or meat snags?’; the plant-based movement being still quite new to a lot of Australians.
We are therefore thrilled to team up with Steph again for our new campaign. Steph says: “I love showing vegans, vegetarians, flexitarians and meat eaters alike how easy it is to entertain and include everyone. I really want to help all Aussies feel like they can host a fun and memorable summer party and cater to all their guests.”
With the rising popularity of plant-based eating, Australians are going to see a plethora of food preferences and choices this summer. Here at Vegie Delights we help cater for all. Simply check out our Summer Entertaining Guide, an inspirational compilation of delicious plant-based recipes and creative tips and tricks on how to make entertaining easy, healthy and more sustainable this summer.
To celebrate summer and the launch of the Summer Entertaining Guide, we will also host three pop-up BBQ activations inviting consumers to ‘JOIN OUR VEGIE-TABLE’. Consumers will be able to attend each activation and taste delicious samples of our Vegie Delights products at the following locations:
Sunday 10th November Newtown Festival, Camperdown Memorial Park
Sunday 17th November Sydney Vegan Market, the Entertainment Centre, Moore Park
Sunday 24th November, River Terrace, Federation Square, Melbourne
Steph will make a special appearance at the Melbourne activation on November 24th and will be available for interviews and picture opportunities.