HEALTHY LIVING ADVOCATE AND OLYMPIC SWIMMING LEGEND STEPHANIE RICE TEAMS UP WITH VEGIE DELIGHTS FOR NEW VEGAN-FRIENDLY CAMPAIGN
In an effort to encourage all Australians to incorporate more plant-based foods into their everyday diets we’re thrilled to have joined forces with Aussie swimming legend Stephanie Rice for our new It Tastes Great to be Good campaign which has launched recently.
Stephanie is undoubtedly one of Australia’s most popular athletes. She won an incredible three gold medals at the 2008 Summer Olympics in Beijing before retiring from competitive swimming in 2014. She is also a plant-food devotee who lives a healthy and happy vegan lifestyle. “For the last few years I’ve become really passionate about the benefits of eating vegan as that’s what makes my body feel healthy and strong, both inside and out,” the 29-year-old says. “I love to cook and am thrilled to be partnering with Vegie Delights for their It Tastes Great to be Good campaign showcasing all their amazing vegan products: good for your health, good for animal welfare and good for the environment.”
Here at Vegie Delights we’re on a mission to inspire Aussies to explore more healthy food options. Even regular meat eaters can enjoy benefits by adding easy plant-based meals to their repertoires. Studies show adopting a vegan diet has many nutritional and ethical benefits. A diet based on vegetables, legumes, beans, wholegrains, fruits, nuts and seeds can help reduce the risk of heart disease, type 2 diabetes, obesity and some cancers. Vegans and vegetarians also have lower rates of illness from various degenerative diseases.
“Nutrition is a big concern for many when turning to a vegan diet,” says Dean Epps, our General Manager here at Life Health Food Australia. “Some people are concerned that they won’t get enough B12, iron, protein and zinc which are often found in meat and dairy products. That’s the reason why all our products are fortified with nutrients and vitamins.”
From an ethical point of view, veganism of course also has the rights of animal welfare at its core. Every year in Australia, 520-620 million animals are killed at abattoirs, mostly for meat and human consumption.
Thirdly, the move towards plant-based foods is a timely one from a sustainability point of view. Recently more than 15,000 scientists in 184 countries co-signed the article: World Scientists’ Warning to Humanity: A Second Notice in journal BioScience. The scientists highlighted urgent actions that are needed to avoid irreversible harm to the Earth including promoting dietary shifts away from meat.  Other concerns include the amount of carbon emissions and water used as a result of animal food production.
So, we feel Stephanie is a perfect fit for our new campaign. She’s a great Australian icon, who espouses the values of our proudly Australian based company where we manufacture on the NSW Central Coast just north of Sydney. She’s just as passionate about living a vegan lifestyle as we are and radiates good health and vitality.
Stephanie has created a range of exciting and delicious vegan recipes for our free Vegan Goodness e-cookbook – download the e-cookbook here, and check out the impressions from our Vegan Goodness e-Cookbook launch with Stephanie Rice in the video below.